From the Arbogast site: “With its concave mouth the Hula Popper creates a deep, throaty popping sound and bubble trail that has enticed aggressive strikes from all types of gamefish for decades. The hula skirt provides an extra measure of enticing flash and action. This lure should be fished in slow jerks giving the fish a chance to react to its unique sound and action and is an all time favorite for largemouth bass. It is one of the best lures you can use to pull fish out from under heavy cover to the surface. The slower you fish it, the further it will pull fish to the surface. ”
From personal experience: Cast out let it sit there for a full ten seconds… then pop it and wait another ten seconds. Round Valley Bass almost always hit when this lure is motionless. I’ve removed the trailing treble hook from this Hula Popper because I was finding it difficult to release Bass without damaging them unnecessarily.